In today’s imperfectly perfect world, high beauty standards have affected many lives. Setting high hopes to follow. As humorist Dave Barry quotes “By today’s beauty standards, of course, Marylin Monroe was an oil tanker”. Makeup has given women the freedom to express themselves. While cosmetics are a cover-up of true emotions, it is a tool for wearing confidence. Women have rewritten beauty on their terms. Cosmetic brands have fueled this fire through TikTok and Instagram feeds.
Makeup brands have shaped the beauty definition completely. These brands have promoted glass skin and frosted lipstick trends. In this blog, we will look at the most successful cosmetics brands in world.
- Loreal
- FENTY by Rihanna
- Lancôme
- Maybelline
- MAC Cosmetics
- Estee Lauder
- LANEIGE
- Kylie Cosmetics
- ANOMALY Cosmetics
- NARS Cosmetics
1. L’oreal
Ranking at the top of the list with a striking brand value of 13.38 as per Statista is L’oreal. It stands strong in the winds of competition despite being an old player. L’oreal is uplifting its importance with the help of top celebrities like Eva Longoria and its fans.
It is the show stopper within the beauty market. Whether it is about sharing beauty hacks or offering a wide range of products for all types, Lo’real challenges the stereotypes about femininity and welcomes diversity with open arms.
This brand has been running in 150 countries around the globe. It delivers skin-friendly products. This includes skin-blending foundations, catchy eye shadow platters, and long-wearing lipsticks. It strengthens you to know your worth. Its affordable prices make it a go-to choice for women looking for a cheaper option.
2. FENTY by Rihanna
Rihanna’s FENTY shines bright like a diamond, like her music. Launched in 2017 to cater to skin tones from every walk of life, FENTY became a sensational success. With a total revenue of $585 million in 2024, it rules the makeup world for its inclusivity.
Her strategy to influence individuals has enabled them to polish their beautiful personalities. FENTY Beauty continues to remain in the trend with its unique products. Including 100+ shades in lipsticks, you are all set for every special occasion.
3. Lancôme
Lancôme is the ultimate gift of luxury. Struggling to find the matching foundation for your skin? Then Lancôme is the right choice for you. Integrating AI with beauty, it stands apart from the crowd. With E-skin experts, you can get to know your skin in no time. It also provides you with a virtual makeup tour to help you look your best.
4. Maybelline
Maybelline has set the bar high for New Yorkers with its Brave Together initiative. Since 2020, this initiative has been helping people who struggle with depression and anxiety. Maybelline is a symbol of iconic mascaras, known to make your eyelashes alluring.
Its lightweight prices enable women to grab them without the need to rob the bank. Maybelline pushes you to wear makeup and wake up for a change. It is among the most successful cosmetic brands for its on-the-go vanity products. Having a variety of mascaras, lipstick shades and foundations, you can be your own artist.
5. MAC Cosmetics
MAC Cosmetics’ high-quality makeup and status made the brand a huge success. It offers a range of must-have products that you can add to your next shopping spree list. The Ruby Woo lipstick and the flawless Studio Fix foundation are the hot-sellers.
MAC’s ability to collaborate with celebrities is the secret sauce to its success. The limited-edition collections create excitement and anticipation among fans. Their craze makes the shelves emptier faster than ever.
Another reason that makes MAC a brand favorite is its inclusive shade range. Its products are available for every skin tone type. Hence, building its image as rock solid within the cosmetic market.
6. Estée Lauder
Estée Lauder is a luxury beauty brand. It is known for its elegant packaging, high-quality products, and pleasant fragrances. The sophistication of the brand lies in its skin care cosmetics. Estée Lauder has a solution to all your worries be it about aging or dryness. Using the right blend of science gives you anti-allergic makeup to help you regain your youth.
Estée Lauder is also reputed for its soothing fragrances. The brand’s perfumes have captured the hearts of perfume lovers. The Ruby Woo lipstick and the flawless Studio Fix foundation are the hot-sellers of the brand.
7. LANEIGE
You might have heard about face masks but ever of lip sleeping masks? This is where LANEIGE steps in. A leading K-beauty brand known for its water-based skincare products to glow your aura.
Besides K-pop cultural hype and love for kimchi, Korea is quite popular when it comes to cosmetics. Its great focus on hydration helps you get that flawless glass skin everyone is dreaming of on social media. Experts create LANEIGE products with care to ensure you add a radiating touch to your skin.
8. Kylie Cosmetics
Kylie Jenner rose to fame for fitness and lifestyle routines. It would be not wrong to say that Kylie began the GRWM (Get Ready With Me) trend on social media.
Launched in 2015. Kylie Cosmetics became a global sensation with its intriguing Lip Kits. Kylie’s attempts to promote her brand’s face on Instagram gained her a huge fan following with high sales.
Beyond lip products, Kylie Cosmetics has other makeup items too. This includes eyeshadows, blushes, and highlighters. High-quality products have made the brand a top contender in the beauty world.
Despite criticism, Kylie Cosmetics remains a popular choice for many makeup lovers. Kylie Jenner’s celebrity status and unique makeover made her brand famous.
9. ANOMALY Cosmetics
Bollywood superstar Priyanka Chopra has added another feather to her cap. Founded in 2021, ANOMALY gained recognition for its vegan, organic hair care products.
ANOMALY promises to provide crowning glory to your hair. The brand commits to use natural ingredients with recyclable packaging. Thus, grabbing the attention of consumers looking for clean and eco-friendly hair-care options.
Anomaly’s products include shampoos, hair masks, and styling products. All items enrich and protect hair. The brand’s most popular product is the Dry Shampoo. It gets praised for its ability to absorb oil and add volume to hair.
ANOMALY Cosmetics gained popularity and international trust. This Desi Girl’s strong celebrity aura has made her brand a big hit.
10. NARS Cosmetics
Renowned makeup artist Francois Nars founded NARS in 1994. His awe for color, texture, and purity inspired him to create this brand. NARS offers a plethora of cosmetics including nail polish, lipsticks, blush, and eyeshadows. It promotes fashion and a forward-thinking approach to beauty without compromising on quality.
Wrap Up
The old saying “beauty lies in the eyes of the beholder” reflects cosmetic brands’ efforts. The main goal of all brands belonging to the beauty industry is to help individuals believe in their true beauty. Brands like L’oreal, Kylie Cosmetics, and FENTY have made countless females strong, helping them reach their full potential.
Through creative marketing techniques and eco-friendly designs, these cosmetic brands have paved the success route. As time flies by, we can expect more experimental developments. These innovative developments will break the chains of judgments about women’s beauty