Choices are really hard to make when you have to pick the next holiday destination, be it solo, couple, or a family trip and let me be honest, it puts you in a tough spot. Trust me on this, it takes a huge time just to select which tourist destination is according to your taste and liking.
Scrolling through the Google reviews and images just to see what type of scenery and lifestyle you’re going to encounter doesn’t give you the full satisfaction. There’s still a hole in your heart that says that you need more information, more data, so that you are completely satisfied with your decision.
Fashion and travel influencers, that is where your answer lies. Exploring their profile and watching their vlogs or social media posts will help you out on choosing your next destination. In this blog, we’ll be covering the top 20 fashion and travel influencers around the world. Giving you a head-start to see which of these enthusiasts you should follow for selecting the next well-deserved retreat.
1. Murad Osmann and Nataly Osmann
A Russian photographer and digital content creator, known for his iconic series “Follow Me To.” The series itself started when his wife, Nataly, was impatiently pulling him while he was taking some pictures. The picture itself became quite famous and gained a massive number of likes which sparked an idea for starting the series, which achieved fame with the passage of time.
Murad not only captures the moments but also the essence of the place. He blends into the environment, chooses the right locations, and enjoys local activities and festivities. These give you plenty of reasons to follow his posts and look forward to the upcoming ones. Who knows maybe his next trip will be to the destination you’re searching for!
2. Moments of Yugen
A couple who loves to wander around the world, giving travel tips, exploring the luxury hotels, and providing travel goals. Their social media is full of the couple’s destinations where they cover the best locations of each country, give you the best food points to enjoy the meals, and show you how to enjoy your stay to the fullest.
If you’re thinking about enjoying your time with your other half, then this influencer is the perfect match for you, as they not only tell but show where and when the right place and moment is to make some beautiful memories on your couple’s holiday.
3. Brooke Saward
A renowned travel blogger, also known as World of Wanderlust. Although she has left the world of travelling but her suggestions are going to help you out with your next destination. Her online presence helps her grab the attention of the audience across the globe. A travel blogger who has visited over 80 countries and shares travel tips and experiences on her blogs.
4. Chris Burkard
You may call this guy an ice specialist. Why, you ask? Simple, because when it comes to cold places, be it in Iceland, Norway, the Faroe Islands, India, Cuba, New Zealand, Russia, Switzerland, or Italy, this guy has covered most of it. He is recognised as one of the finest, featuring in over 35 national and international magazines with notable clientele, mainly, Apple, The North Face, and Toyota!
You should follow this person’s social media handles if you’re into solo trips and enjoy cold places. He has portrayed the true moment and beauty of each and every place that he visited, from Yosemite in the US to the northern lights in Grandi, Iceland.
5. Alex Strohl
A photographer and travel influencer who has captivated his audience by picturing mesmerising landscapes. His recent work, “Lost America,” showed the calmness of the American West, capturing the nostalgia, silence, and seclusion, covering the areas of Montana and Northern Valley.
If your taste in travel says outdoor, adventure style, and secluded locations, then following his page is a must.
6. Jack Morris
What if you were shown the landscape view of how you are going to feel when visiting a place? This guy has poured his heart and mind into creativity and shows what you can do at the place of your choice. His works have given him the recognition of finding the best of places where you can unwind, enjoy, and relax during your holiday! Not to forget, his works has been featured on Vogue and National Geographic.
Following his profile will help you clear out what destination to choose. Be it solo or with your partner, his profile actually gives you the nudge to go and visit the places that he went to.
7. Jennifer Tuffen
A popular travel influencer, photographer, and content creator. Jennifer is considered as one of the best social media travel influencers who presents a colourful and bright side of each place as well as collaborates with several top brands and hotels.
If you are looking for something luxurious and elegant then she is the answer. Jennifer has uncovered the regal spots globally and shown what a royal retreat looks like!
8. The Bucket List Family
We’ve somewhat covered the solo trips and the couple retreats, but what about someone who’s all about family? Well, The Bucket List Family is the page for you, who’ve covered more than 80 countries. They’ve shown which types of places are best suitable for families and what type of activities you can enjoy in every corner of the world!
You don’t have to be puzzled about where to spend the holiday with your family when you follow their page. It’s a given that you’ll get to know what type of action-packed adventure or a simple, serene escape is to your liking!
9. Senna Relax
True to its name, Senna Relax has portrayed the scenic beauty and relaxing venues of each country he visits. The photos that he took look so unreal that you just want to visit and explore the places by yourself. The VIP travels and high-end restaurants, you name it, he has clicked it, posted it, and explored it. Among his famous work is with brands like Qatar Airways, Kudadoo Maldives, and Cavo Tagoo Mykonos.
Be it a solo luxury trip or a couple one this person has uncovered almost every place in the world. This helps give ayou a clear sense of direction on choosing your next destination!
10. Chelsea Yamase
A mindful adventurer whose main niche is outdoor lifestyle. Her recent posts portray the peacefulness and beauty of Albania and Bavaria, sharing a travel story that resonates with mindfulness and the joy of spending time in nature!
Her posts exude nature and wellness, and she promotes this travel style gracefully. If your preference is for a tranquil sanctuary, then Chelsea’s travel lifestyle is for you.
11. Lauren Bullen
Gypsea Lust, Lauren Bullen, is known by that name, and let me tell you about her. An Australian travel influencer who captures serene images and is into a sun-soaked aesthetic, gaining almost 2 million followers on Instagram handle by sharing breathtaking tropical landscapes and beautiful destinations around the world.
She is also an entrepreneur, having founded Tones Studio, a successful photo preset app. Her journeys around the globe are a mixture of fashion, fine dining, and family adventures, showing how well a holiday can be spent. She continues to motivate millions to explore the world with style!
12. Emma Chamberlain
You can say Emma Chamberlain is a role model for the Gen-Z’s. Her travel vlogs are different from many of the influencers, as she creates cinematic videos of different cities around the globe.
From exploring New York City to wandering through European streets, Emma showcases destinations through a fresh lens that resonates with millions of followers. Beyond being a travel influencer, she’s also the founder of Chamberlain Coffee and has become a fashion powerhouse, attending events like the Met Gala and Paris Fashion Week. Her travel content emphasises enjoying local coffee, authentic experiences, and living in the moment!
13. Jannik Obenhoff
Started his story at just 13 years of age and is one of the most influential landscape photographers on social media. Jannik’s passion lies in outdoor, adventure, and landscape photography. He has portrayed the beauty and variety of Earth’s destinations through his immaculate photography.
Member of the German Roamers creative club, he has captured beautiful landscape images across Germany and other places. From the rolling hills of Germany and Austria to the mesmerising places in New Zealand, Iceland, and Shanghai. If you’re a person who loves artistic outdoor places and would love to discover natural wonders of the world, then you must give this guy a follow!
14. Leonie Hanne
Want to follow someone whose taste is perfect for both fashion and travelling destinations? Leonie Hanne will be the perfect example for you to follow. Her blog “Ohh Couture” turned into a globally renowned fashion empire. Hanne’s known for her bold, lavish street style and has become a recognised figure at fashion weeks around the world, gaining over 4 million followers on her Instagram profile!
Visit her feed to take a look into a mixture of luxury trip with high fashion, from Paris’ Fashion Week to exotic destinations like the Maldives. A must-follow influencer for those people who want to discover the exotic and extravagant lifestyle around the world!
15. Louis Cole
A vlogger who gets involved with the locals and their culture, Louis Cole, brings in humour and authenticity to his blogs. Better known by his alias “FunForLouis,” he has gained approximately 2 million followers on YouTube, and has travelled to over 50 countries, from Brazil to Kenya to North Korea!
He changed his motto to his own movement, “Live The Adventure,” and co-created The Solvey Project to help social entrepreneurs. His knack for adventure, healthy living, and going beyond comfort zones has motivated a huge number of people to adapt this lifestyle. If you want your holidays to be filled with adventure and connecting with the locals, then this vlogger is the right fit for choosing your next holiday destination!
16. Kristen Sarah
The creator behind Hopscotch the Globe, Kristen Sarah, is a Canadian travel and lifestyle influencer who started her journey in 2010. With over 300,000 YouTube subscribers, she shares everything from travel tips and destination guides to tiny house living and adventure experiences.
Based in Toronto, Kristen works alongside her husband, Siya, documenting their family travels with their daughter Kai. Named USA Today’s Top Travel Videographer, she has collaborated with major brands like Toyota, American Express, GoPro, and tourism boards from Iceland to Jamaica. Kristen’s content focuses on outdoor adventure, cultural experiences, and teaching others how to travel better and more often!
17. Travis Burke
Ever heard of an influencer who loves to take the road in their own vehicle? Meet Travis Burke, an adventure photographer living the ultimate van life dream! Travis left his regular job in 2014 with just $81 and his grandmother’s converted van, “Betty the Grey Wolf,” to pursue photography full-time. The way he captures the images, from night sky time-lapses to slackline photography over canyons, has been featured in National Geographic, Backpacker Magazine, and used by brands like Google, Jeep, and Subaru.
From the Hawaiian Islands to San Diego, Travis is an extreme outdoor enthusiast; his passion for outdoor travelling and photography knows no bounds, including freediving, paragliding, and exploring secluded locations. He is an icon that pushes people to overcome boundaries and explore blissful corners around the globe. Adventure seekers and outdoor supporters should see his page for choosing the next fun-filled and thrill-seeking holidays!
18. Tara Milk Tea
An Australian creative known for her colorful, whimsical travel and fashion content. Tara Whiteman studied design at the University of New South Wales while building her Instagram following to over 1 million. Her kaleidoscope-like images showcase the brightest and most beautiful places around the world, from Tokyo to Byron Bay.
Tara has worked with prestigious brands, including Tiffany & Co., Canon, and has been a member of Qantas’ Q Collective team since 2016. Her distinctive aesthetic, featuring flat lays, vibrant colors, and creative compositions, makes every destination look like a fairy tale. Follow Tara for inspiration on finding the most Instagrammable spots globally!
19. Aimee Song
A mega-influencer and early pioneer of the fashion blog movement, Aimee started “Song of Style” in 2008 while studying Interior Architecture. With over 7 million Instagram followers, she has become one of the most influential voices in fashion and travel.
Her content beautifully combines high and low fashion, designer looks with West Coast energy, and travels to stunning destinations worldwide. Aimee is a New York Times bestselling author (books: “Capture Your Style” and “World of Style”), Forbes 30 Under 30 recipient, and founder of her luxury fashion brand Amiya. She has collaborated with brands like Dior, Louis Vuitton, and created an exclusive collection with Revolve. Her travel diary-style content offers the perfect blend of fashion inspiration and wanderlust!
20. Janni Delér
A Swedish fashion and lifestyle influencer who started blogging in 2013 to document her travels. With 1.1 million Instagram followers and 388,000 YouTube subscribers, Janni has become one of Scandinavia’s most successful content creators.
Her blog evolved from a travel diary to encompassing fashion, wellness, and family life. Based between Stockholm and Monaco, she’s the founder of fashion brand C’est Normal and luxury perfume line Séduire. Janni has collaborated with major brands like Revolve, Desenio, and appeared in numerous fashion campaigns. Her content showcases a glamorous yet relatable lifestyle, from skiing in the Alps to family moments with her children Leon and Leia. Follow Janni for Scandinavian-inspired fashion and luxury travel content!
Conclusion
So, there you have it folks, these are the top 20 travel and fashion influencers that will help you select your poison. Each of you has a go-to drink, whether it be a relaxing retreat martini, an adrenaline-pumping beer, or a glass of fine living wine, you have your drink and you follow the bartender that creates the uplifting cocktail of travelling, fashion, excitement, and style. So, take your pick, raise your glass, and let each of their stories mix you the next time you need to escape. After all, life is too short for flat drinks and dull feeds, cheers to finding your drink!